This realtor decided that if they wanted to compete with the big companies that they were going to have to offer an easier way of doing business. To do this they decided to update their online property lists as much as one time per day. This would allow buyers to find out what is available before anybody else, and also give sellers the ability to get in touch with the people who are most interested. By not delaying their updates potential customers began to switch to their services thanks to the overwhelmingly easy way of doing business.
On top of increased business, this realtor also made a name for itself. They branded their business as the realtor that is always updating their properties. This may not seem like a big deal, but having something like this to fall back on is great for business.
In the end this realtor positioned themselves at the top of the industry by updating their property lists more often than bigger competitors. This easy, simple step increased sales and profits many times over.
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